Why is music promotion still important?
In todays market using Spotify promotion is important for artists, bands and music professionals, because it has a direct influence on visibility, growth and success in the music industry. Here are the most important reasons for using Spotify promotion:
1. Growing your reach:
• Spotify is one of the biggest streaming platforms with over 600 million users.
• Promotion helps highlight your music with new listeners, even outside your own network
2. More streams = more income
• Every stream results in a small compensation
• The more streams you generate, the bigger your potential income stream
3. Algorithmic boost
• Spotify uses a strong algorithm (Release Radar, Discover Weekly and Radio)
• More engagement(likes, streams, saves) makes sure your music is recommended more
4. Potential placement in playlists
• Both official Spotify-playlists and curated playlists are worth their weight in gold.
• Using promoting can increase the chances getting in those playlists, which can boost your reach exponentially
5. Building a brand and fan engagement
• Good promotion can help you build your brand
• By being visable consistently you can build a loyal fanbase that will follow your other music and boost your social media
6. Professional chances
• Labels, bookers, media and festivals often look at Spotify statistics
• Good results can lead to more bookings, deals and even media opportunities
7. Insights into your demographic
• Spotify for artists provides data about your listeners (age, location and gender)
• Promotion helps to build this data, so you know who and where your music is listened
Because Good Music Needs Attention!
#HBFam | Since 2010
Written by: Chris Now